What makes a brilliant PR campaign? Relationships with the press? Yes. A comprehensive media list? Of course. But Heth PR goes beyond that. Behind every contact, every relationship, every tactic, we provide something more. We like to think of it as our special sauce, and it's called creative strategy. What we offer is a hard look at what will make your brand a success and a plan to get you and keep you there. So that not in three months, not in a year, but in three years, five years, even ten years from now, you're more successful than ever.
Let's face it, anyone can write a press release, create a guest list, draft an individualized pitch. We like to take things further. Our team has an incredibly diverse skill set: we're photographers, writers, designers and online influencers, which is why results like ours come from a deeper place, where connections between the public and brands are forged. That innate understanding of what a brand is and how to connect people to it, that's real PR.
We know these are bold statements to be making. But think about it. If we can get people talking just by writing a simple mission statement, imagine what we can do for your brand.
In partnership with our sister digital agency, FLDWRK, we offer seamless integration between public relations and social media engagement, also known as the future of smart, wholly integrated PR.
As the founder and director of HethPR, Shannon has over 10 years of experience in public relations, marketing and copywriting. Prior to opening her own agency in 2008, Shannon handled public relations in-house for Feenie’s and Lumiere, and acted as Director of Communications for Gastown’s historic Dominion Hotel. From 2007 to 2008, Shannon lived and worked in New York, where she handled public relations for some of the city’s largest galleries, art dealers and foundations.
Beyond the responsibilities of managing a successful PR firm, Shannon also contributes regularly to lifestyle and luxury magazines giving her key insight into the editorial world. With an extensive list of press contacts and an eye for design, Shannon has a keen sense of what makes a great story, and knows what it takes to have that story told.
A Vancouver Film School graduate, Nicola worked as an animator and animation director on TV shows for PBS Kids, YTV and Hasbro’s The Hub. After 10 years in the industry, Nicola returned to school to study graphic design, writing and editing at Langara College. She graduated with distinction and a Diploma in Publishing, which landed her a coveted internship with Vancouver Magazine. There she focused on writing about her passions: food, restaurants, and the local animation industry. At Heth PR Nicola melds visual and written communication with her love for Vancouver’s dining culture.
After graduating Bournemouth University with a BA in Communications and Media, Holly was keen to pursue a career in Public Relations. As a social butterfly she was naturally pulled to the exciting and diverse city of London, UK. There she worked for a PR agency, specialising in the food and beverage industry. Holly went from strength to strength, as she helped build company reputations, organized product launch events and executed innovative campaigns. Her day-to day work on the Diageo account, looking after brands like Johnnie Walker, Tanqueray No. TEN and the Diageo Reserve World Class bartending competition significantly developed her knowledge and passion, as well as her taste in expensive cocktails.
Holly recently relocated to Vancouver, and was overjoyed to discover the various bars and restaurants on her doorstep. With her high regard for the hospitality industry and previous experience, becoming part of the Heth PR team was the next obvious step.
In her spare time Holly enjoys – yes enjoys – running marathons.
Anna is a born-and-bred Vancouverite who was attracted to Heth PR for its work with exceptional restaurants and wine brands. She quickly made herself an essential member of the Heth PR team, and is now responsible for the organization of the agency, pinch-hitting wherever needed, and earning a reputation for executing ideas with attention to beauty and style.
A previous job had Anna travelling the length and breadth of British Columbia, a trip made notable by her commitment to seeking out the best dining experiences-both low and high. With a ready laugh, Anna keeps the mood at the office upbeat, and she has a knack for knowing precisely when the team needs a fix of her homemade cookies. Outside of agency life, Anna loves to uncork special bottles of wine to share with good friends, ideally with her favourite canine by her side.
An Ontario native, Hannah grew up in the city of Hamilton just outside Toronto. She completed her bachelor’s degree at Western University, majoring in Geography and Classical Studies. After graduating and taking time to travel, with multiple trips to the west coast, Hannah fulfilled her long time ambition to relocate to Vancouver. She enrolled at Simon Fraser University, where she successfully earned her Public Relations Certificate. Eager to jump in to the industry upon graduating, she welcomed the opportunity to bring her creativity and energy to the position of Account Coordinator at Heth PR. As acting Account Coordinator, she is learning first hand the ins and outs of public relations and becoming well versed on the culinary scene of her new home.